Ad Campaign: Reflect on Your Text

reflect-imageIn 2011 I worked with the students and staff of the Salt Lake Community College Student Writing Center to produce an original ad campaign that could be used to promote the services of the center. The videos were periodically shown on media devices throughout the school. The other “Reflect on Your Text” (ROYT) videos can be found on the SLCC SWC Youtube page.

This was an interesting project in part because of the videos’ intended audience. The writing center wanted something that could be shown throughout the school’s CCTV while students walked down halls or ate lunch. To approach this, we decided to use movement of elements on the screen to counteract the stationary nature of our interviews. Hopefully this brought more attention to the commercials, and ultimately more students getting help at the writing center.